EP02 - Case Study: Part 1 with S. Parker Smith
Posted on 01. Jul, 2009 by JR Farr in Interviews
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Over the last few weeks we’ve had a great opportunity to help a special client discover, create & strategize his online presence. We were approached by S. Parker Smith in hopes to have us help him build his personal & business brand online.
Today, Parker is revolutionizing the Lease Option market with this down economy offline but had no idea the potential reach he had bringing his passion online. Parker has the hustle & drive to really breakthrough his niche as long as we gave him the right tools and methods to do so. After just a few short strategy sessions with the MOJOnomic crew, we have a plan in place to make that happen.
Getting the MOJO Process Underway
We started Parker off by really solidifying what his MOJO was and we unleashed him on setting up a few social profiles with Twitter, LinkedIN, Facebook etc. We showed Parker how important consistency is with his profiles to match his personal brand. We did this as the first step to give us time to brainstorm ideas on how he wanted to create and use his personal site along side his business site. Within that short amount of time and using these social networks with a “value-add” mentality he’s seen great results already.
- Getting over 300 twitter followers
- Built lasting relationships within his niche
- Experiencing qualified traffic to his site.
Take time to watch this video as we breakdown this experience thus far. We show how we’ve built his personal website, logo & tagline to promote his personal brand. The next parts will include more statistics, progress on his business brand/site and share results that he’s now experiencing in such a short time frame.
Are you Insprired to build your brand?
We hope this video inspires you to go out there with your MOJO, share your passion and using these new age marketing methods to get ahead of your competition.
Need help building your Online Presence?
Interested in finding out how we can help acheive the same? Contact us today for consulting services to build your online precense.


